編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Strategic Management( 10020TM 503500 ) |
2 | 9-507-014 | Lenovo: Building a Global Brand | Quelch, John A. | Marketing | Strategic Management( 10020TM 503500 ) |
3 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategic Management( 10020TM 503500 ) |
4 | 9-709-423 | Wal-Mart Stores in 2003 (Abridged Version) | Cespedes, Frank V. | Other | Strategic Management( 10020TM 503500 ) |